Let’s have a frank conversation.

Co-Operative Advertising

Frankly speaking, we look good together.

As a strong advocate of the independent agent model, Frankenmuth Insurance is committed to working in partnership with our agencies to sell our insurance products. To bring value to our agents and the sales process, we offer a cooperative advertising program that is flexible and affordable.

Our cooperative program is based on broad advertising and exposure tactics to benefit the agency and Frankenmuth Insurance, such as:

  • Digital and social ads
  • Sponsorships (civic, non-profit, schools, etc.)
  • Videos (co-branded)
  • Radio or streaming ads
  • Billboards
  • Print ads
  • Direct mailers
  • Promotional products

Because each market is different and we understand each agency has a unique brand and audience, we are committed to program flexibility and collaborating with you on your ideas, too.

Our team is here to assist from planning to design and placement with many templated designs. We partner with an award-winning advertising agency for many of our design assets and refresh content on an annual basis.

Agencies are eligible for cooperative advertising funding based on classification and are reimbursed at a rate of 50% – 60% of the total cost. Our cooperative advertising plan year runs March 1 – February 28.

Ready to get started?

Contact our marketing team via email at [email protected] and include “cooperative advertising” in the subject line. We look forward to working with you!

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